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  1. Interdisziplinäre Studienangebote (ISA) Interdisziplinäre Studienangebote (ISA)
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  3. Online Summer Business School: Focus on Tourism Online Summer Business School: Focus on Tourism

Online Summer Business School: Focus on Tourism Management, Marketing & Sustainability of Tourism Businesses and Destinations

Presentations of tourism experts, discussion rounds are integrated in lectures during a 6-day online program with partners and experts from successful Swiss destinations. A well rated, interactive management simulation game completes the course.

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In der Übersicht

The Lucerne University of Applied Sciences and Arts – School of Business, offers an exciting series of lectures and presentations during a 6-day online program with partners and experts from successful Swiss destinations. The program addresses ambitious bachelor and master students from all over the world as well as students from the Lucerne University of Applied Sciences and Arts. After an introduction to tourism, students learn about marketing, destination management, stakeholder management in tourism, strategic management in destinations as well as facts about the meeting and congress business. Two days are dedicated to the interactive simulation game where students learn to manage a hotel, a cable car company or a destination management organization.

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Facts

Semester

Takes place in blocks. Next start: June 26, 2023

Anmeldeschluss

15 May 2023

Unterrichtssprache
  • Englisch
Zeitmodell

Block week
26.06.2023 – 28.06.2023 / 03.07.2023 – 05.07.2023

ECTS/Anerkennung

See: ISA-Programme / ECTS-Points

Anbieter
Wirtschaft
Leistungsnachweis

Both bachelor and master students are very welcome.

  • Preparation prior to the summer business school
  • Group work
 
Modulleitung
  • Prof. Dr. Andreas Liebrich
Dozent/in
  • Dr. Sabine Müller
  • Prof. Urs Wagenseil
  • Prof. Dr. Andreas Liebrich
Dozent/in (extern)

Guest speaker from selected destination management organizations as well as tourism business partners.

Teilnahmeberechtigung

The Summer School is open to students of all disciplines.

Eingangskompetenzen

Students have to be at least in the 2nd Semester or higher.

Students need to be a competent user of English. Any of the following will be accepted:  

  • Mother tongue is English
  • Study in a university degree program that is fully taught in English
  • A recognized English certificate (IELTS Academic (6.5), TOEFL (79), FCE, CAE) 
Lehr- und Lernmethoden
  • The course will be delivered in an interactive manner.
  • Contact hours include industry experts’ presentations, lectures, discussions, case studies, exercises and group work.
  • Group work, individual tasks, lectures, presentations, and the analysis of the practical application of topics in the compulsory reading material will strengthen their learning experience. Pre-course preparation will be required and is part of the course.
  • Destination Management Simulation Game
Lehrmittel

Students will be: 

  • introduced to the management and marketing of tourism businesses in Switzerland through academic and applied course content 
  • become familiar with the various forms of tourism management in both destination and tourism businesses 
  • gain knowledge in tourism-destination management, stakeholder management, service management, and in developing new markets 
  • additional cross cutting topics like digitalization and sustainability are critically discussed during the online summer school 
  • meet students from Switzerland and other countries online while broadening your professional network 
Programmart
ISA Modul
Durchführungsort

Luzern

Bemerkungen

 

Ihre Ansprechperson

Denise Heiz

Sekretariat Hochschule Luzern – Wirtschaft

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Ihre Ansprechperson

Jacqueline Estermann

Sekretariat Hochschule Luzern – Wirtschaft

E-Mail anzeigen

ANMELDEMÖGLICHKEIT

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Veranstaltungsort

Hochschule Luzern – Wirtschaft

Zentralstrasse 9
6002 Luzern

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+41 41 228 42 42

info@hslu.ch

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