The program addresses bachelor and master students from all over the world as well as students from the Lucerne University of Applied Sciences and Arts. Students from other study programs without previous knowledge of tourism are welcome. Students from courses of studies without previous knowledge of tourism are enabled to develop a basic understanding of tourism, whereas students from courses of studies in tourism focus on deepening learning, transfer performance and adaptation of knowledge. This online summer school combines theoretical knowledge with opportunities to meet and learn from industry experts. The program features online lecturing, presentations, discussions and interactive seminars on cutting-edge topics, presented by leading experts, academics, and business executives of Switzerland’s Tourism.