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Online Summer Business School 2021 Management, marketing & sustainability of tourism businesses and destinations

The Lucerne University of Applied Sciences and Arts – School of Business, offers an exciting series of lectures and presentations during a 6-day (2x3 days) online program with partners and experts from Switzerland’s most successfully developed destinations.

Overview

The program addresses bachelor and master students from all over the world as well as students from the Lucerne University of Applied Sciences and Arts. Students from other study programs without previous knowledge of tourism are welcome. Students from courses of studies without previous knowledge of tourism are enabled to develop a basic understanding of tourism, whereas students from courses of studies in tourism focus on deepening learning, transfer performance and adaptation of knowledge. This online summer school combines theoretical knowledge with opportunities to meet and learn from industry experts. The program features online lecturing, presentations, discussions and interactive seminars on cutting-edge topics, presented by leading experts, academics, and business executives of Switzerland’s Tourism.

Facts

Semester

Autumn semester 2021

Application deadline

Sunday, 27 June 2021

Language of instruction
  • English
Time model

6 days within 2 weeks
Dates: 5 – 7 July & 12 – 14 July 2021

ECTS/recognition

See: ISA-Programme / ECTS-Points

Institute
Business
Assessed assignment

Both bachelor and master students are very welcome.

  • Preparation prior to the summer business school
  • Group work
 
Head of the module
Lecturer
Lecturer (external)

Guest speaker from selected destination management organizations as well as tourism  business partners.

Eligibility to attend

The Summer School is open to students of all disciplines.

Entry requirements

Students have to be at least in the 2nd Semester or higher.

Students need to be a competent user of English. Any of the following will be accepted:  

  • Mother tongue is English
  • Study in a university degree program that is fully taught in English
  •  A recognized English certificate (IELTS Academic (6.5), TOEFL (79), FCE, CAE) 
Teaching methods
  • The course will be delivered in an interactive manner.
  • Contact hours include industry experts’ presentations, lectures, discussions, case studies, exercises and group work.
  • Group work, individual tasks, lectures, presentations, and the analysis of the practical application of topics in the compulsory reading material will strengthen their learning experience. Pre-course preparation will be required and is part of the course.
  • Destination Management Simulation Game
Learning aids

Students will be: 

  • introduced to the management and marketing of tourism businesses in Switzerland through academic and applied course content 
  • become familiar with the various forms of tourism management in both destination and tourism businesses 
  • gain knowledge in tourism-destination management, stakeholder management, service management, and in developing new markets 
  • additional cross cutting topics like digitalization and sustainability are critically discussed during the online summer school 
  • meet students from Switzerland and other countries online while broadening your professional network 
 
Programme type
ISA Module
Remarks

For the Module Program click here