Overview
The Lucerne University of Applied Sciences and Arts – School of Business, offers an exciting series of lectures and presentations during a 6-day online program with partners and experts from successful Swiss destinations. The program addresses ambitious bachelor and master students from all over the world as well as students from the Lucerne University of Applied Sciences and Arts. After an introduction to tourism, students learn about marketing, destination management, stakeholder management in tourism, strategic management in destinations as well as facts about the meeting and congress business. Two days are dedicated to the interactive simulation game where students learn to manage a hotel, a cable car company or a destination management organization.
